Who do you picture when you think of a gamer? If you thought of a young, headset-wearing male playing on a console in his parents’ basement, you wouldn’t be alone. But this stereotype of gamers couldn’t be further from the truth.
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
Video game development is a more diverse industry than one might expect, but not nearly diverse enough. That’s why the wonderful people over at Humble Bundle have put together their Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.
The current coronavirus situation is driving Esports faster than ever anticipated. But it’s not just fans and players joining the movement, hackers are turning their attention to an increasingly profitable market.
Esports leader ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.