Gaming

In Digital Venues, Everyone Gets a Front-Row Seat

As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.

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ReKTGlobal and TalentX Join Forces

Esports leader ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.

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Want to Move Spend from OOH to e-Sports? Better Check Your Contract

Audiences for linear live TV and many websites – particularly news channels – have quickly enjoyed double-digit audience growth. E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.

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From Small Venues To Sold Out Arenas, Esports Marches On

Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.

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Innovating with Games: What Advertisers Can Learn from Game Design

“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.

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