Gaming

Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums

Who do you picture when you think of a gamer? If you thought of a young, headset-wearing male playing on a console in his parents’ basement, you wouldn’t be alone. But this stereotype of gamers couldn’t be further from the truth.

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Game On: Why Brands are Turning Ads Into Gameplay

It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?

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Humble Bundle Announces A $1 Million Annual Fund For Black Game Developers

Video game development is a more diverse industry than one might expect, but not nearly diverse enough. That’s why the wonderful people over at Humble Bundle have put together their Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.

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In Digital Venues, Everyone Gets a Front-Row Seat

As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.

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ReKTGlobal and TalentX Join Forces

Esports leader ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.

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Want to Move Spend from OOH to e-Sports? Better Check Your Contract

Audiences for linear live TV and many websites – particularly news channels – have quickly enjoyed double-digit audience growth. E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.

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