Who do you picture when you think of a gamer? If you thought of a young, headset-wearing male playing on a console in his parents’ basement, you wouldn’t be alone. But this stereotype of gamers couldn’t be further from the truth.
It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
Video game development is a more diverse industry than one might expect, but not nearly diverse enough. That’s why the wonderful people over at Humble Bundle have put together their Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.
The current coronavirus situation is driving Esports faster than ever anticipated. But it’s not just fans and players joining the movement, hackers are turning their attention to an increasingly profitable market.
Esports leader ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.
Audiences for linear live TV and many websites – particularly news channels – have quickly enjoyed double-digit audience growth. E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.