It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?Read More →
Esports leader ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.
Audiences for linear live TV and many websites – particularly news channels – have quickly enjoyed double-digit audience growth. E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.