Want to Move Spend from OOH to e-Sports? Better Check Your Contract

Audiences for linear live TV and many websites – particularly news channels – have quickly enjoyed double-digit audience growth. E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.

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From Small Venues To Sold Out Arenas, Esports Marches On

Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.

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A Marketer’s Guide to eSports Competitions (Part 1)

Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.

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A Marketer’s Guide to Esports Genres (Part 2)

Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.

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