Tag: esports

A Marketer’s Guide to eSports Competitions (Part 1)

Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.


A Marketer’s Guide to Esports Genres (Part 2)

Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.